"How do I take more interesting pictures?" Since the invention of photography more than 150 years ago, photographers have often sought to manipulate images with the use of lens filters or post-capture processes, in order to go beyond the literal snapshot. Olympus' groundbreaking Art Filter technology featured in OM-D PEN, SLR and Creator Series compact cameras lets you instantly transform normal everyday scenes into stunningly creative photos at a press of the shutter release. More >
Digital cameras pose extremely high performance demands on the lenses used with them. Olympus has been at the forefront of digital lens design and manufacturing, with its range of high quality digital optics that even other brands talk about. More >
Lenses for Olympus OM-D and PEN compact system cameras are required to focus extremely quickly for still photography, and must operate silently with smooth focus transitions during continuous focus applications in HD video recording. Olympus' Movie and Stills Compatible (MSC) lens drive technology addresses these unique requirements of contemporary digital imaging. More >
At the heart of the digital camera is the picture processing computer, often also called the imaging 'engine' or 'processor'. Olympus' TruePic image processor, now in its fifth generation, is renowned for creating pictures with vibrant colours that are natural looking, containing rich detail and picture low noise. More >
Dust is an unavoidable problem of photography with interchangeable lens cameras. Olympus pioneered automatic dust-cleaning with its first SLR camera in 2003 and continues to be the leader in this key technology with its award winning self-cleaning system that's rated the best in the industry. More >
Camera shake is a common problem when shooting handheld in low-light, or when using long telephoto lenses. This leads to the inevitable blurry shot even when proper focus is obtained. Olympus' built-in Image Stabilisation technology found in many Olympus digital cameras provide sharper clear images.
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This new imaging technology found in the latest SZ-31MR and SH-25MR compact digital cameras gives you the option to capture a wide as well as a tightly framed still photo shot simultaneously. You can also capture two video streams at the same time, enabling the simultaneous recording of a wide as well as a tightly frame section of the same scene. Find out how this fantastic new technology works. More >
Tough Technologies
As the pioneer of Tough digital compact cameras, Olympus continues to lead the market with its range of Tough cameras that are renowned for their ability to take pictures in adverse environmental conditions.
GPS Technology
Olympus GPS technology first used in the Tough 810 camera makes shooting fun and picture management really easy. With GPS activated, names of well-known global landmarks displayed on screen, assisting you to tag your holiday pictures easily. GPS coordinates embedded in each picture makes automatic sorting of pictures by location a simple exercise.
Wi-Fi Picture Transfer
Wi-Fi network picture transfer technology enables instantaneous uploading of images to either the personal computer or directly to the internet.
3D Photography
Three-dimensional image capture and reproduction is fast gaining popularity in digital photography. 3D picture viewing made possible through 3D television panels makes for a special viewing treat.