Olympus Announces Six New Additions to Compact Camera Line Up

In the first product announcement for 2012, Olympus is pleased to introduce six models of our 2012 Digital Still Camera line up.

Four of these models comprise Olympus's 'Smart' range of cameras:

  • The VG-160 offering an update to Australia's best selling entry level camera, the VG-140.
  • The VG-170 featuring the most powerful flash in its class.
  • The VR-350 and VR-360 offering powerful 10x and 12.5x zooms in stylish, compact bodies.
Secondly, we have the Tough TG-320. This successor to Olympus's best selling TG-310, builds on the outstanding pedigree of Olympus's Tough range of cameras.

Finally, there's the new pocket ultra-zoom compact, the SZ-14 with an amazing 25-600mm zoom lens.

Read on for product images and a list of key features.

VG-160 

The new VG-160 builds on the strengths of its bestselling predecessor (the VG-140, Australia’s No.1 selling compact digital camera at the end of 2011) by offering extraordinary premium features at the entry level segment.

A stylish all-metal body houses a high performance 5x wide-angle zoom lens that uses Olympus’ proprietary aspherical lens technology for razor sharp pictures. This 26-130mm* lens is designed to sharply capture a range of everyday shooting situations from wide angle scenes to close-up portraits. Equipped with a 14 megapixel sensor and a 3-inch LCD screen, the VG-160 also captures HD video with 720P resolution that can be easily viewed on flat panel televisions via an HDMI connection.

The VG-160 comes in a choice of 4 attractive colours (Red, Orange, Black and Silver) with colour matched lens barrels.

Feature highlights:

  • Super compact all metal chassis
  • High performance 26-130mm* wide-angle zoom (5X)
  • Large 3” LCD screen
  • HD video recording 720P

VG-170

Olympus VG-170 Black
Featuring the biggest built-in flash in its class, the new VG-170 is designed for the camera user who regularly photographs indoors or in low-light conditions using flash. An extraordinary strobe power of GN 8.7 (rated at ISO 100) enables clear flash illumination of subjects up to 15m away – approximately three times more powerful than the typical compact digital camera. 

With its 14 megapixel sensor and a large 3-inch LCD screen, the VG-170 features a super compact 26-130mm* lens with a very convenient zoom range and outstanding wide-angle capability. This high performance lens uses Olympus’ proprietary aspherical lens technology that results in class-leading compactness and superbly sharp pictures.

Feature highlights:

  • Most powerful flash in its class – enables clear flash photography up to 15m away
  • High-performance 26-130mm* wide-angle zoom (5x)
  • Large 3” LCD screen with 460k dots
  • HD video recording 720P with Magic Filter effect option

VR-350 and VR-360

VR-350 PurpleOlympus VR-350 SIlver
Olympus VR-360 Black
(Images show: Top Row - VR-350 available in black, purple and silver. Bottom Row - VR360 available in black only)
The new VR-350 and VR-360 have the world’s smallest high-performance 10x and 12.5x compact camera zoom lenses, and are perfect for photographers who want big zoom performance in small digital cameras.

Both super-compact large-ratio zoom lenses utilise high-performance ED glass (Extra-low Dispersion glass) with Olympus’ proprietary double-sided aspherical lens technology, to give an impressive zoom range of 24-240mm* in the VR-350, and 24-300mm* in the VR-360. These two 16 megapixel cameras have a wealth of premium features including a newly designed Intelligent Automatic mode (i-Auto), 15 scene modes including 3D, nine Magic Filter effects that instantly transform normal photographic scenes into spectacularly creative shots, and HD video recording capability with Magic Filter effect option.

Feature highlights:

  • World’s smallest 10x and 12.5x zoom lenses – 24-240mm* and 24-300mm*
  • Extra-low Dispersion glass and double-sided Aspherical lens elements
  • Large 3” LCD with 460k dots
  • 15 scene modes including 3D effect
  • HD video recording at 720P with Magic Filter effect option

TG-320 

Olympus TG-320 BlueOlympus TG-320 Red
Water-proof, Shock-proof and Freeze-proof, the new Olympus TG-320 is aimed at the outdoor lifestyle enthusiast and everyday camera users who need a lightweight yet rugged camera.

Equipped with a wide-angle 28-102mm* (3.6x) non-protruding zoom lens, the 14 megapixel TG-320 is ideal as the everyday camera that you don’t have to worry too much about. With its clever Intelligent Automatic exposure mode and 17 scene modes, high quality picture taking is a snap. Eight Magic Filter effects instantly transform ordinary scenes into special creative ones, and movie recording is High-Definition with 720P resolution.

Feature highlights:

  • Waterproof to 3m, Shockproof to 1.5m, Freezeproof to -10 degrees C
  • Lightweight, rugged chassis
  • 28-102mm* (3.6x) zoom lens with ED lens elements (Extra-low Dispersion lenses)
  • 17 scene modes / 8 Magic Filter effects
  • HD video recording 720P

SZ-14 

Olympus SZ-14 Ultra Zoom - BlackOlympus SZ-14 Ultra Zoom - SilverSZ-14 Ultra Zoom - Red

Featuring a 24x zoom lens with 25-600mm* range, the SZ-14 is the perfect compact travel camera with a lens that will cover nearly all photographic scenes from the very wide to the very far.

 
With 14 megapixels and a wealth of premium features, the highlight of this new camera is its special ultra-zoom lens that utilises Olympus’ cutting-edge dual‑sided aspherical and ED lens technology to provide a sensational 25-600mm* zoom range in an impressively compact lens. In the Super Macro setting, this lens focuses as close as 3cm. Equipped with a large 3-inch LCD screen with 460,000 dots, it has 16 convenient Scene Modes, and its creative options include 11 Magic Filter effects that can be applied in both still photography and HD movie recording.

Feature highlights:
  • Super-compact 24x ultra-zoom lens with 25-600mm range

  • High-performance Extra-Dow dispersion and special dual-sided aspherical lens elements

  • Large 3” LCD with 460,000 dots

  • 16 scene modes and 11 Magic Filter creative effects

  • HD video recording with Magic Filter effects and HDMI control playback

 

*35mm equivalent

 

Posted by Ante (Mod) on 10/01/2012 9:14:31 AM
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